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Epicutis/Barrier Hydration/email teardown

Calm, Cool, Hydrated

How Epicutis built this send — a barrier hydration email shipped as mixed / modular on Thursday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Epicutis®campaignPreheader: “Your Skin Feels Every Degree. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.65
Sent
Thu · 4pm
Format
Mixed / modular
How this send compares
  • Voice warmth 0.58 for Epicutis vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Barrier Hydration
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Skin Protection
Hero headline
Your Skin Feels Every Degree.
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP YOUR RECOVERY ROUTINE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Refresh, hydrate, and support your skin's microbiome with every spray.”efficacy · unsubstantiated
  • “Helps maintain a healthy microbiome”ingredient · unsubstantiated
  • “EWG Verified®”sustainability · substantiated
  • “Supports the skin barrier”efficacy · unsubstantiated
  • “Help replenish stressed, sun-exposed skin.”efficacy · unsubstantiated
Products featured
  • Hydrobiome Misthero
  • Lipid Shield
  • Lipid Serum
  • Hyvia® Crème
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.