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Epicutis/Clinical Results/email teardown

Welcome to Epicutis!

How Epicutis built this send — a clinical results email shipped as editorial / long-form on Saturday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: EpicutisflowPreheader: “Where Skin Health Meets Science ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.55
Sent
Sat · 7am
Format
Editorial / long-form
How this send compares
  • Voice warmth 0.58 for Epicutis vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Welcome to the Epicutis® Experience
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 10.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“WATCH & SUBSCRIBE”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “100% non-toxic, EWG verified formulations”ingredient · substantiated
  • “Clinical-grade active ingredients at high concentrations”efficacy · unsubstantiated
  • “Clinical-grade, science-backed solutions that prioritize long-term skin health over cosmetic quick fixes”efficacy · unsubstantiated
  • “Harnessing biotechnology to redefine skin health”ingredient · unsubstantiated
Products featured
  • Epicutis Lipid Serumhero
  • Epicutis Oil Cleanser Hinoki Wood
  • Epicutis Hydra Crème
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.