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Ere Perez Natural Beauty/Discount Led/email teardown

30% OFF SITEWIDE | BIGGEST SALE OF THE YEAR ❤️

How Ere Perez Natural Beauty built this send — a discount led email shipped as mixed / modular on Thursday at 2am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Ere Perez Natural BeautycampaignPreheader: “Shop now & claim your FREE gift ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.75
Sent
Thu · 2am
Format
Mixed / modular
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 27.0% when it discounts).
  • Voice warmth 0.79 for Ere Perez Natural Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
ERE PEREZ 30% OFF SITEWIDE. BIGGEST SALE OF THE YEAR.
Emotional appeal
fear of missing out
Calendar moment
Biggest Sale Of The Year
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
2am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clean Beauty Pioneers Est. 2002”ingredient · unsubstantiated
  • “Vegan, Cruelty Free, Sensitive Safe, Carbon Neutral, Sustainable, Ethical”sustainability · substantiated
  • “WE DONATE $1 FROM EVERY ORDER TO CLEAN OUR OCEANS”sustainability · unsubstantiated
  • “Beauty Beyond Clean — For Earth & People”sustainability · unsubstantiated
Products featured
  • Avocado Waterproof Mascarabestseller
  • Beetroot Cheek & Lip Tintbestseller
  • Oat Milk Foundationbestseller
  • White Tea Phyto-Retinol Elixir$65new
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.