Ersa Nails / New Launch Welcome Offer / email teardown
Welcome to Ersa Nails!π
How Ersa Nails built this send β a new launch welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Ersa Nails flow Preheader: βEnjoy your 15% OFF discount Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 12.5% when it discounts).Voice warmth 0.74 for Ersa Nails vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
New Launch Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Loyalty Rewards Program
Hero headline
Welcome to Ersa Nails β Get 15% Off Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.85
βWeβ βYouβ
Expressiveness 0.70
Restrained Exuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βHandmade Artistryβ ingredient Β· unsubstantiated β5 Min Applicationβ efficacy Β· unsubstantiated βLast up to 4 weeksβ efficacy Β· unsubstantiated Products featured
Lush Green Candy Blossom Honolulu Wildflowers Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Ersa Nails β All new launch welcome offer emails β All % off offers β