How ESAS built this send — a clean ingredients email shipped as editorial / long-form on Thursday at 10pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When ESAS does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.74 for ESAS vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Scent Memory
Hero headline
One Scent. A Whole Moment. Returned.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND YOUR SCENT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Every ESAS fragrance is 100% natural. Real botanicals, nothing hidden.”ingredient · unsubstantiated
“First fine fragrance · Made Safe Certified”ingredient · substantiated
“Scent goes straight to the parts of the brain that handle emotion and memory — no detour.”efficacy · unsubstantiated
“As seen in Vogue, Well+Good, Allure, Parents”social proof · unsubstantiated
Products featured
Gravitynew
Summer '95
Iris Milk
Cherry Cloud
Discovery Kit
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.