How Escentual built this send — a discount led email shipped as mixed / modular on Tuesday at 7pm, carrying a 23% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Matt at EscentualcampaignPreheader: “Flash sale ending! You have just 4 hours left to save a complimentary 25% on your favourite beauty picks. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
23% off
Voice warmth
0.65
Sent
Tue · 7pm
Format
Mixed / modular
How this send compares
23% off — 0.5 points deeper than the tracked set average of 22.5% (this brand averages 26.0% when it discounts).
Voice warmth 0.70 for Escentual vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Urgency / Last Chance
Hero headline
23% Off (Almost) Everything - [redacted] - ENDS MIDNIGHT
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
23% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Before Midnight”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
39
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“23% Off (Almost) Everything with code [redacted]”efficacy · substantiated
Products featured
Pharmaceris H Stimuforten Intensive Hair Growth Stimulating Spray$15
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum$45
GUERLAIN Absolus Allegoria Santal Royal Eau de Parfum Spray$165
Avene Thermale Spring Water Spray$6
Kujola
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