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Escentual/Discount Led/email teardown

New in: Elemis, Mugler, Lancome & More - Plus 25% Off Ends Tonight

How Escentual built this send — a discount led email shipped as mixed / modular on Tuesday at 5am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Alicia at EscentualcampaignPreheader: “Discover what's new. Use [redacted] for 25% off - ends 23:59 tonight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.60
Sent
Tue · 5am
Format
Mixed / modular
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 26.0% when it discounts).
  • Voice warmth 0.70 for Escentual vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
25% Off Full-Priced Products! - [redacted]
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
5am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted

No explicit claims detected.

Products featured
  • Elemis Pro-Collagen Cleansing Balm$39new
  • Eucerin Hyaluron-Filler +Reverse Epigenetic Day Care SPF30$32new
  • Mugler Starlicious Pineapple Musk Eau de Toilette$38new
  • Lancome Lip Idole CuddleBlur Inflatable Lip Velvet$25new
  • Dermalogica Skinperfect Primer SPF30$56
  • Dermalogica Dynamic Skin Recovery SPF50$24
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.