How Escentual built this send — a summer routine edit email shipped as mixed / modular on Thursday at 10am, carrying a 33% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Leah at EscentualcampaignPreheader: “SPF that actually feels good. A routine that won't collapse in the heat. And a niche scent for wherever you're headed. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
33% off
Voice warmth
0.65
Sent
Thu · 10am
Format
Mixed / modular
How this send compares
33% off — 10.5 points deeper than the tracked set average of 22.5% (this brand averages 26.0% when it discounts).
Voice warmth 0.70 for Escentual vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Summer Routine Edit
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Niche Fragrance
Hero headline
GET SORTED FOR SUMMER
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
33% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.