How Esker built this send — a discount led email shipped as mixed / modular on Tuesday at 5pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 17.2% when it discounts).
Voice warmth 0.76 for Esker vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Skin / Bodycare Ritual
Hero headline
Amazon Prime Day: 25% Off Esker — For four days only.
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ESKER ON AMAZON”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Fast-absorbing with vitamins and antioxidants for skin that's been in sun, salt, chlorine, and heat.”efficacy · unsubstantiated
“A zero-waste scented candle that becomes a planter when the burn is done.”sustainability · substantiated
“Ultra-concentrated magnesium soak works in hot or cold water.”ingredient · unsubstantiated
“The tool that gently lifts away buildup for softer, glowier summer skin.”efficacy · unsubstantiated
Products featured
Bath Board$68
Terrazzo Plantable Candle$64
Restorative Body Oil$56
Body Plane$34
Magnesium Bath Enhancer$30
Damp to Dry Body Powder$26
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.