Esker / Back In Stock / email teardown
bubble soak is back! How Esker built this send — a back in stock email shipped as product hero on Thursday at 5pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jul 2, 2026 From: Esker flow Preheader: “your bath missed this ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 17.2% when it discounts).Voice warmth 0.76 for Esker vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Back In Stock
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Subscription Savings
Hero headline
The Bubbles Are Back!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.65
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“Get Back in the Bath”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing 07
Claims & products Claims extracted
“Just two scoops under running water release cloud-like bubbles, mineral-rich relief, and the grounding scent of eucalyptus” efficacy · unsubstantiated “Each refill provides ~10 baths worth of mineral-rich soak” efficacy · unsubstantiated “Less waste. More continuity.” sustainability · unsubstantiated Products featured
Bubble Soak restock Bubble Soak Refill Pouch $40restock Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Esker → All back in stock emails → All % off offers →