How Esker built this send — a loyalty tier upgrade email shipped as editorial / long-form on Tuesday at 10am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: https://eskerbeauty.com/flow
Offer
20% off
Voice warmth
0.90
Sent
Tue · 10am
Format
Editorial / long-form
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.2% when it discounts).
Voice warmth 0.76 for Esker vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Loyalty Tier Upgrade
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
Congratulations! You just reached our next tier!
Emotional appeal
exclusivity
Calendar moment
Long Weekend Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
1
Single, focused CTA
Primary destination URL
u20993664.ct.sendgrid.net
No UTM tagging detected
Tracking domain
u20993664.ct.sendgrid.net
ESP fingerprint · SendGrid
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
10am
Send type
flow
Flow: other
Kujola
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