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Esker/Discount Led/email teardown

last chance: 25% off Esker on Amazon

How Esker built this send — a discount led email shipped as mixed / modular on Thursday at 2pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: EskercampaignPreheader: “Prime Day ends tonight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.60
Sent
Thu · 2pm
Format
Mixed / modular
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 17.2% when it discounts).
  • Voice warmth 0.76 for Esker vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Prime Day Urgency
Hero headline
Last Chance for Prime Day — 25% off select Esker favorites on Amazon ends tomorrow.
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP ESKER ON AMAZON”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Restorative Body Oil: Moisturize, Circulation, Fast-Absorbing, Antioxidants”efficacy · unsubstantiated
  • “Magnesium Bath Enhancer: Cruelty-Free”ingredient · unsubstantiated
  • “Subscribe & Save: Less waste. More continuity.”sustainability · unsubstantiated
Products featured
  • Bath Board$68
  • Terrazzo Plantable Candle$64
  • Restorative Body Oil$56
  • Body Plane$34
  • Magnesium Bath Enhancer$30
  • Damp to Dry Body Powder$26
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.