new: the limited-edition floral print discovery set
How Esker built this send — a new launch email shipped as product hero on Friday at 2pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.2% when it discounts).
Voice warmth 0.76 for Esker vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
The Discovery Set, All Dressed Up for Summer
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Start Your Summer Shower Ritual”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Pure essential oils and menthol crystals.”ingredient · unsubstantiated
“Formulated by a certified aromatherapist.”efficacy · unsubstantiated
“Steam-activated, so the bathroom becomes the spa.”efficacy · unsubstantiated
Products featured
Shower Steamer Discovery Setnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.