Ethique / Sustainability / email teardown
25% OFF These Plastic Free Faves π± How Ethique built this send β a sustainability email shipped as product hero on Sunday at 2pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jul 5, 2026 From: Ethique campaign Preheader: β+ Free Shipping & 2X Points - Limited Time Only. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
25% off β 2.5 points deeper than the tracked set average of 22.5% (this brand averages 23.0% when it discounts).Voice warmth 0.69 for Ethique vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Product hero
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
25% OFF These Plastic Free Faves π±
Emotional appeal
fear of missing out
Calendar moment
Plastic Free July
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Carries exclusions
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP PLASTIC-FREEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βPlastic-free and zero-waste formulationsβ sustainability Β· unsubstantiated β1 bar = 3 bottles (shampoo) / 1 bar = 5 bottles (conditioner)β efficacy Β· unsubstantiated βAluminium free, baking soda free, bamboo powder deodorantβ ingredient Β· substantiated βCustomer reviews praising plastic-free credentials and product performanceβ social proof Β· substantiated Products featured
Clarifying Shampoo Bar bestseller Volumising Solid Shampoo & Conditioner Duo bestseller Hydrating Solid Face Cleanser bestseller Natural Deodorant bestseller Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Ethique β All sustainability emails β All % off offers β Plastic Free July sends β