Ethique / Discount Led / email teardown
PFJ LAST CHANCE: 25% OFF + FREE SHIPPING π How Ethique built this send β a discount led email shipped as product hero on Monday at 12pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Mon, Jul 6, 2026 From: Ethique campaign Preheader: βFinal hours of our biggest sale until Black Friday! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
25% off β 2.5 points deeper than the tracked set average of 22.5% (this brand averages 23.0% when it discounts).Voice warmth 0.69 for Ethique vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
25% OFF + FREE SHIPPING + 2X POINTS β LAST CHANCE
Emotional appeal
fear of missing out
Calendar moment
Plastic Free July
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.60
βWeβ βYouβ
Expressiveness 0.70
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP PLASTIC-FREEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βEffective, Clean, Ethicalβ efficacy Β· unsubstantiated βPlastic-free productsβ sustainability Β· unsubstantiated Products featured
Solid Bar Products (shampoo/conditioner bars) hero Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Ethique β All discount led emails β All % off offers β Plastic Free July sends β