How Evil Goods built this send β a clean ingredients email shipped as editorial / long-form on Wednesday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Evil Goods does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.52 for Evil Goods vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Ingredient Safety
Hero headline
Your Deodorant Has An Aluminum Problem | Go Clean Instead
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.40
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βAluminum-based antiperspirants block pores and absorb into skin with every application.βefficacy Β· unsubstantiated
βMultiple studies have identified aluminum as an endocrine disruptor that may interfere with hormone function when absorbed through skin.βefficacy Β· unsubstantiated
βDaily aluminum absorption near lymph nodes can compromise the immune filtration system over time.βefficacy Β· unsubstantiated
βAluminum salts cause irritation and sensitivity over time, contributing to clogged pores and chronic underarm congestion.βefficacy Β· unsubstantiated
βContains grass-fed, grass-finished tallow; kaolin clay; beeswax; Vitamin E β no aluminum, synthetic fragrance, or baking soda.βingredient Β· substantiated
βKaolin Clay absorbs moisture and odor naturally.βingredient Β· unsubstantiated
Products featured
Tallow Deodoranthero
Kujola
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