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Evil Goods/Clean Ingredients/email teardown

"This balm saved my skin." ⭐

How Evil Goods built this send — a clean ingredients email shipped as mixed / modular on Wednesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Evil GoodsflowPreheader: “Loved by 350k people and counting. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.45
Sent
Wed · 9am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.52 for Evil Goods vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
The Skincare Industry Is Lying To You.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Use My Discount”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
9am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Grass-Fed Tallow. Manuka Honey. Fast Absorption. Multi-Use Hydration.”ingredient · unsubstantiated
  • “Hormone disrupting fragrances, testosterone-lowering chemicals, pore-clogging petroleum in conventional skincare”efficacy · unsubstantiated
  • “Loved by 350k people and counting”social proof · unsubstantiated
  • “100% Guarantee”guarantee · unsubstantiated
  • “Better than any $100 serum I've tried. I'm glowing. – Max”social proof · unsubstantiated
Products featured
  • Whipped Tallow Honey Balmhero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.