How Evil Goods built this send β a clean ingredients email shipped as editorial / long-form on Tuesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Evil Goods does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.52 for Evil Goods vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Anti Aging Efficacy
Hero headline
The Anti-Aging Ingredient You've Been Overlooking
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Nowβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βVitamin A supports cell turnover and skin regeneration; helps reduce the appearance of fine lines and uneven texture over time.βingredient Β· unsubstantiated
βVitamin D supports a strong, resilient skin barrier; deficiency linked to accelerated skin aging and reduced barrier function.βingredient Β· unsubstantiated
βVitamin E neutralizes free radicals that contribute to premature aging and environmental damage; supports skin's ability to heal and maintain elasticity.βingredient Β· unsubstantiated
βVitamin K supports healthy circulation and skin tone; helps reduce the appearance of dark spots, dullness, and loss of radiance.βingredient Β· unsubstantiated
βMost anti-aging products need a dozen synthetic actives to attempt what grass-fed tallow does with one.βefficacy Β· unsubstantiated
Products featured
Whipped Beef Tallow Honey Skin Creamhero
Kujola
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