How evo hair built this send — a welcome discount email shipped as mixed / modular on Tuesday at 5pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.85 for evo hair vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
thank you for joining our movement of free-thinkers, 10% off your first order awaits.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“take a look around”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“our range of hair care delivers results that keep your hair looking and feeling its best”efficacy · unsubstantiated
“we don't do miracle cures, gimmicks, or answers to love, life and other woes... but good hair… that we can do”efficacy · unsubstantiated
“crowd-favourites handpicked by our free-thinking community who tried them, love them and just can't live without 'em”social proof · unsubstantiated
Products featured
the therapist hydrating conditionerbestseller
the therapist hydrating shampoobestseller
water killer dry shampoobestseller
icon welder heat protectantbestseller
the doo hair pastebestseller
builder's paradise working spray
ritual solution repairing shampoobestseller
ritual solution repairing conditionerbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.