How Exclusive Beauty Club built this send β a discount led email shipped as mixed / modular on Monday at 3pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off β 7.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
Voice warmth 0.64 for Exclusive Beauty Club vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Loyalty Rewards
Hero headline
Fourth of July Pre-Sale β Up to 30% Off with Code [redacted]
Emotional appeal
exclusivity
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
30% off
Promo phase
Tease
A heads-up before the sale β 'Something's coming', no offer yet.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βThe fastest way to better skin.βefficacy Β· unsubstantiated
βGentle, non-stripping; mild exfoliant; cushiony foam; for all skin types; developed with dermatologists and medical oncologists.βefficacy Β· unsubstantiated
Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
Pavise Gentle Amino Powerwash
Agent Nateur Holi (mane) Hair, Skin, Nails Collagen Supplement
BIOCORNEUM Advanced Scar Treatment
La Roche-Posay Vitamin C12 Serum
Obagi Professional-C Serum 20%
Kujola
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