Exclusive Beauty Club/Discount Led/email teardown

Pre-Sale: Up To 30% Off πŸ‡ΊπŸ‡Έ

How Exclusive Beauty Club built this send β€” a discount led email shipped as mixed / modular on Tuesday at 2pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Exclusive Beauty ClubcampaignPreheader: β€œGet early access to the July 4th Sale ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.65
Sent
Tue Β· 2pm
Format
Mixed / modular
How this send compares
  • 30% off β€” 7.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
  • Voice warmth 0.64 for Exclusive Beauty Club vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Fourth of July Pre-Sale: Up To 30% Off
Emotional appeal
exclusivity
Calendar moment
Fourth Of July
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
30% off
Promo phase
Tease
A heads-up before the sale β€” 'Something's coming', no offer yet.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œThe fastest way to better skin.”efficacy Β· unsubstantiated
  • β€œHSA/FSA eligible, glow-worthy results!”efficacy Β· unsubstantiated
  • β€œMedical Grade Ingredients: Peptides, Edelweiss, Hyaluronic Acid”ingredient Β· substantiated
  • β€œSummer Skin Essentials Box β€” $600 value for $179”efficacy Β· unsubstantiated
Products featured
  • Cyspera Intensive Pigment Corrector
  • CO2Lift PRO Carboxy Gel Treatment
  • Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
  • SkinMedica TNS Advanced+ Serum
  • Colorescience Total Eye 3-in-1 Renewal Therapy SPF 35
  • Neocutis LUMIERE FIRM RICHE Extra Moisturizing Illuminating & Tightening Eye Cream
  • NuFACE TRINITY+ PRO Starter Kit
  • Replenix Tinted Brightening Eye Cream
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.