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Exclusive Beauty Club/Discount Led/email teardown

[redacted] Day Deals are Here! Up to 30% Off! 🌟

How Exclusive Beauty Club built this send β€” a discount led email shipped as mixed / modular on Wednesday at 1pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Exclusive Beauty ClubcampaignPreheader: β€œFree Gift with Purchase ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.55
Sent
Wed Β· 1pm
Format
Mixed / modular
How this send compares
  • 30% off β€” 7.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
  • Voice warmth 0.64 for Exclusive Beauty Club vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
[redacted] Day Sale – Up to 30% Off with Code [redacted]
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œUp to 30% off select brands with code [redacted]”efficacy Β· substantiated
  • β€œFree Instant Bright Eye Mask x2 with $159+ SkinMedica purchase”guarantee Β· substantiated
  • β€œFree EltaMD UV Physical SPF 41 with $139+ EltaMD purchase”guarantee Β· substantiated
  • β€œFree Full Size PCA Clearskin with $139+ PCA Skin purchase”guarantee Β· substantiated
  • β€œFree Fusion Water Magic SPF40 Sample with any ISDIN purchase”guarantee Β· substantiated
  • β€œExclusive June Free Gift ($150 value) with $179+ site-wide purchase”guarantee Β· substantiated
  • β€œAcne-Prone Skin Starter Kit: $176 value now $69”social proof Β· unsubstantiated
Products featured
  • SkinMedica (collection)
  • SkinMedica Instant Bright Eye Mask x2
  • EltaMD UV Physical Broad Spectrum SPF 41
  • PCA Skin Clearskin Lightweight Moisturizer
  • ISDIN FusionWater Magic SPF40 Sample
  • MDSolarSciences Mineral CrΓ¨me SPF 50
  • Exclusive Beauty Club Acne-Prone Skin Starter Kit$69
  • Cleanse & Renew Kit (Free Gift)
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.