How Exclusive Beauty Club built this send — a discount led email shipped as mixed / modular on Tuesday at 1pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
Voice warmth 0.64 for Exclusive Beauty Club vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
[redacted] Day Sale — Up to 30% Off with Code [redacted]
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Delivers instant and lasting moisture for a healthy-looking glow.”efficacy · unsubstantiated
“A lightweight, oil-free face sunscreen to protect acne-prone and sensitive skin.”efficacy · unsubstantiated
“Gently cleanses while helping skin stay soft, balanced, and hydrated.”efficacy · unsubstantiated
“Foaming cleanser safe for sensitive skin and protects the skin barrier.”efficacy · unsubstantiated
Products featured
PCA Skin Hyaluronic Acid Boosting Serumhero
EltaMD UV Clear Tinted Broad-Spectrum SPF 46hero
PCA Skin Creamy Cleanser
EltaMD Skin Recovery Amino Acid Foaming Cleanser
PCA Skin Clearskin Lightweight Moisturizer$63
EltaMD UV Physical Broad Spectrum SPF 41$48
Exclusive Beauty Club June Ritual Bag$59new
Kujola
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