How Exclusive Beauty Club built this send — a new launch email shipped as mixed / modular on Wednesday at 7pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Exclusive Beauty Club does discount it averages 28.6% off — 6.0 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for Exclusive Beauty Club vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
JULY ARRIVALS: Protect & Brighten
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$189
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NEW ARRIVALS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Delivers an immediate boost of hydration”efficacy · unsubstantiated
“Helps strengthen and replenish the skin barrier”efficacy · unsubstantiated
“Promotes a dewy, radiant-looking complexion”efficacy · unsubstantiated
“Shields against UV, blue light, and pollution”efficacy · unsubstantiated
“100% mineral SPF with an invisible finish”ingredient · substantiated
“Hydrating formula with no white cast finish”efficacy · unsubstantiated
“Advanced Total Protection® technology”ingredient · unsubstantiated
“Visibly brightens and refreshes tired-looking eyes”efficacy · unsubstantiated
“Helps smooth the appearance of fine lines”efficacy · unsubstantiated
“Powered by patented probiotic technology”ingredient · unsubstantiated
“Helps break down acetaldehyde, an alcohol byproduct*”efficacy · unsubstantiated
“Trusted by skincare professionals”social proof · unsubstantiated
“#1 Dermatologist Recommended Professional Sunscreen Brand (EltaMD)”ranking · unsubstantiated
Products featured
SkinMedica HA5 Hydra Collagen Facial Mist with Vegan Collagennew
Colorescience Total Protection No-Show™ Body Shield SPF 50new
Jane Iredale Skintuition Brightening Under Eye Concealer with Active Peptide Complexnew
ZBiotics Pre-Alcohol Probiotic Drinknew
Silagen Silicone Gel for Scars + SPF 30new
Bask SPF Collectionnew
July Ritual Bag Subscription Box$39
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.