How Exclusive Beauty Club built this send — a discount led email shipped as mixed / modular on Wednesday at 11pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
Voice warmth 0.64 for Exclusive Beauty Club vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
REVISION [redacted] DAY SALE — 20% OFF with code [redacted]
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically proven formula designed to visibly lift, firm, and smooth the look of crepey skin”efficacy · unsubstantiated
“Dermatologist-loved formulas designed to brighten, smooth, and visibly improve skin health”efficacy · unsubstantiated
“Helps smooth fine lines and promote a more youthful-looking eye contour”efficacy · unsubstantiated
“Targets advanced signs of aging on the neck and décolletage for visibly smoother, firmer-looking skin”efficacy · unsubstantiated
“Gently exfoliates while helping reveal smoother, more radiant-looking skin”efficacy · unsubstantiated
Products featured
BodiContour™ Lotionbestseller
D.E.J. Eye Creambestseller
Nectifirm Advancedbestseller
Brightening Facial Washbestseller
Intellishade Original SPF 45 Tinted Moisturizer$89
Kujola
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