kujolaEnter app

Exclusive Beauty Club/Discount Led/email teardown

Special [redacted] Day Sales ✨

How Exclusive Beauty Club built this send — a discount led email shipped as mixed / modular on Thursday at 2pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Exclusive Beauty ClubcampaignPreheader: “Up to 30% Off Select Products ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.55
Sent
Thu · 2pm
Format
Mixed / modular
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
  • Voice warmth 0.64 for Exclusive Beauty Club vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
[redacted] Day Sale — Up to 30% Off with Code [redacted]
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Exclusive antioxidant blend + THD Ascorbate 30% + Vitamin E + Microbiome Technology”ingredient · substantiated
  • “All-Mineral Actives, Water/Sweat Resistant (40 Minutes) — SPF 50 Broad Spectrum”ingredient · substantiated
  • “Medical Grade Ingredients: Peptides, Edelweiss, Hyaluronic Acid”ingredient · substantiated
  • “Smoothing. Repairing. Replumping.”efficacy · unsubstantiated
  • “Free Gift with Purchase ($150 Value) — Spend $179+ site-wide”guarantee · unsubstantiated
Products featured
  • Revision Skincare C+ Correcting Complex 30%
  • Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
  • Osmosis Rescue Epidermal Repair Serum
  • Oxygenetix Pore Clarifying Hydro-Matrix
  • Replenix Tinted Brightening Eye Cream
  • La Roche-Posay Hyalu B5 Suractivated Cream
  • Neocutis LUMIERE FIRM Illuminating & Tightening Eye Cream
  • Agent Nateur Holi (mane) Hair, Skin, Nails Collagen Supplement
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.