How Jeri & Bobbie - FABLERUNE built this send — a signature scent email shipped as product hero on Tuesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Jeri & Bobbie - FABLERUNE does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.80 for Jeri & Bobbie - FABLERUNE vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Signature Scent
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Subscription
Hero headline
THE POWER OF SCENT
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND YOUR FRAGRANCE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Hand-crafted with care, our candles invite you to unwind with an at-home spa-like ambiance for the ultimate aromatherapy.”efficacy · unsubstantiated
“For thousands of years, from ancient civilizations to the present day, scent has been an emblem of power, a form of ritual, a symbol of status, and a reflection of creativity.”ingredient · unsubstantiated
Products featured
Perfume Oil (Hinoki & Wild Fig)hero
Monthly Candle Subscription (Sea Palm & Cypress)
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.