How facile built this send — a routine education email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.69 for facile vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Take 15% off your first order with code [redacted]
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE CORE FOUR”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Dermatologist-created skincare built on one idea: good skin should be easy.”efficacy · unsubstantiated
“Formulated by our Co-Founder & Board-Certified Dermatologist, Dr. Sam (Nancy Samolitis, MD, FAAD)”ingredient · substantiated
“Every Facile product is developed by Nancy Samolitis, MD, FAAD, board-certified dermatologist and founder of Facile Dermatology.”efficacy · substantiated
Products featured
Bare Necessity Hyaluronic Acid Gel Cleanser
Dew You Hyaluronic Acid Serum
Brighten Pigment Serum
Barely There Lightweight Moisturizer
Core Four Skincare Systemhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.