How Co built this send — a discount led email shipped as mixed / modular on Wednesday at 7pm, carrying a 33% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
33% off — 10.5 points deeper than the tracked set average of 22.5%.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Swoop In On Our Swift Sale – Up To 33% Off Selected Products
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
33% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 30, 2026
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“99.5% Natural Origin”ingredient · substantiated
“Citrus aromas are known to boost mood and will leave you feeling refreshed”efficacy · unsubstantiated
“Rich in vitamins, minerals and skin-restoring amino acids, to leave skin feeling healthier”ingredient · unsubstantiated
“Dermatologically tested lotion nourishes the body and leaves skin feeling soft and supple”efficacy · substantiated
“Certified B Corporation”sustainability · substantiated
“Cruelty-Free International certified”sustainability · substantiated
“Vegan certified”sustainability · substantiated
“Carbon Balanced – World Land Trust”sustainability · substantiated
“UK Made”ingredient · substantiated
Products featured
Grapefruit & Orange Body Wash$5
Seaweed & Citrus Body Wash$5
Mint Body Wash$5
Coconut Hand & Body Lotion$6
Kujola
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