FalseEyelashes.co.uk / Discount Led / email teardown
⏳ 2 days left for 15% OFF everything ⏳ How FalseEyelashes.co.uk built this send — a discount led email shipped as product hero on Monday at 5pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Mon, Jun 29, 2026 From: FalseEyelashes.co.uk campaign Preheader: “Use code [redacted] before the Summer Sale ends ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.1% when it discounts).Voice warmth 0.75 for FalseEyelashes.co.uk vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller Curation
Hero headline
The Summer Sale – 5★ Faves. Use code [redacted] for 15% OFF when you spend £20 or more.
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.65
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“shop trending now >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Glowy, lightweight coverage for your best skin days” efficacy · unsubstantiated “Fast-drying lash glue with all-day hold” efficacy · unsubstantiated “DUO Quick-Set: Water-Resistant, Latex Free, Dermatologist Tested, Suitable for Sensitive Skin” ingredient · unsubstantiated “5★ faves / tried, tested & trending” social proof · unsubstantiated Products featured
Catrice Cosmetics Skin Like Tinted Moisturizer (28ml) bestseller Eylure Underlash Lashes - 003 bestseller Elegant Touch Luxe Looks False Nails Stiletto Medium Length - V-I-Please bestseller DUO Quick-Set Strip Lash Adhesive White/Clear (5g) bestseller Ardell Baby Demi Wispies Lashes Black bestseller Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from FalseEyelashes.co.uk → All discount led emails → All % off offers → Summer Sale sends →