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FalseEyelashes.co.uk/New Launch/email teardown

300+ NEW Catrice arrivals have landed ✨

How FalseEyelashes.co.uk built this send — a new launch email shipped as product hero on Tuesday at 1pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: FalseEyelashes.co.ukcampaignPreheader: “Hard to find on the high street. Easy to shop here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.65
Sent
Tue · 1pm
Format
Product hero
How this send compares
  • When FalseEyelashes.co.uk does discount it averages 13.1% off — 9.4 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.75 for FalseEyelashes.co.uk vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
300+ NEW Catrice arrivals have landed ✨
Emotional appeal
exclusivity
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“shop the collection >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Catrice is notoriously hard to find on the high street, and most places only stock a tiny edit.”social proof · unsubstantiated
  • “300+ NEW Catrice products have just landed”ranking · unsubstantiated
Products featured
  • Catrice Cosmetics Extreme Blur Mattifying Primer (25g)new
  • Catrice Cosmetics CC Skin Perfector (30ml)new
  • Catrice Cosmetics Lift & Laminate Brow Gel (5g)new
  • Catrice Cosmetics Under Eye Brightener Liquid (10ml)new
  • Catrice Cosmetics Aura Glam Bouncy Highlighter (6.4g)new
  • Catrice Cosmetics More Than Glow Liquid Highlighter (10.5ml)new
  • Catrice Cosmetics Peptide Bliss Glossy Lip Balm (10ml)new
  • Catrice Cosmetics Filler Supreme Lip Gloss (3.2ml)new
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.