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FalseEyelashes.co.uk/Discount Led/email teardown

5⭐ faves now 15% OFF in the Summer SALE

How FalseEyelashes.co.uk built this send — a discount led email shipped as mixed / modular on Thursday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: FalseEyelashes.co.ukcampaignPreheader: “Use code [redacted] on the ones everyone is talking about ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.72
Sent
Thu · 6am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.1% when it discounts).
  • Voice warmth 0.75 for FalseEyelashes.co.uk vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
the Summer Sale 5★ faves. 15% OFF when you spend £20 or more
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$20
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“shop trending now >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Thursday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “5★ faves — top-rated products everyone is talking about”social proof · unsubstantiated
  • “DUO Quick-Set: Up to 24 Hour Hold, Water-Resistant, Latex Free, Dermatologist Tested, Suitable for Sensitive Skin”efficacy · unsubstantiated
  • “Eylure Underlash: 18 Hour Wear, Re-use up to 5 wears”efficacy · unsubstantiated
  • “Elegant Touch: Wear for up to 10 days”efficacy · unsubstantiated
Products featured
  • Catrice Cosmetics Skin Like Tinted Moisturizer (28ml)bestseller
  • Eylure Underlash Lashes - 003bestseller
  • Elegant Touch Luxe Looks False Nails Stiletto Medium Length - V-I-Pleasebestseller
  • DUO Quick-Set Strip Lash Adhesive White/Clear (5g)bestseller
  • Ardell Baby Demi Wispies Lashes Blackbestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.