kujolaEnter app

FalseEyelashes.co.uk/Discount Led/email teardown

⚠️ FINAL HOURS ⚠️ 15% OFF ends at 11.59pm BST

How FalseEyelashes.co.uk built this send — a discount led email shipped as mixed / modular on Wednesday at 1pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: FalseEyelashes.co.ukcampaignPreheader: “Last chance to save with code [redacted] ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.65
Sent
Wed · 1pm
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.1% when it discounts).
  • Voice warmth 0.75 for FalseEyelashes.co.uk vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller
Hero headline
the Summer Sale ends tonight.. use code [redacted]
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$20
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“last chance to save >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “15% OFF when you spend £20 or more”efficacy · substantiated
  • “Bestselling beauty buys”social proof · unsubstantiated
  • “Eylure Hybrid Lashes: 18HR Glue, 5 Wears”efficacy · unsubstantiated
  • “Catrice Liquid Camouflage: Lasts 12H, Waterproof, Non Transfer”efficacy · unsubstantiated
  • “Kiss imPRESS: Improved Adhesive, Peel & Press, No Glue Mani”efficacy · unsubstantiated
Products featured
  • Babe Original Babe Lash Essential Serumbestseller
  • Eylure Dramatic Lashes 126 Twin Packbestseller
  • Eylure Hybrid Lashes No. 210bestseller
  • Kiss Lash Drip Lashes - Icynew
  • Kiss imPRESS Bare French Press-On False Nails - Genuinenew
  • Salon System Naturalash 116 Black Natural (TWIN PACK)bestseller
  • Catrice Cosmetics Liquid Camouflage High Coverage Concealer (5ml)
  • W7 Full Cover Nails - Square (Contains 216 Nails)
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.