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FalseEyelashes.co.uk/Routine Education/email teardown

Green or Blue? πŸ’šπŸ’™ Find Your DUO Match

How FalseEyelashes.co.uk built this send β€” a routine education email shipped as editorial / long-form on Thursday at 1pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: FalseEyelashes.co.ukcampaignPreheader: β€œHere's how to choose the right adhesive for your lashes ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.65
Sent
Thu Β· 1pm
Format
Editorial / long-form
How this send compares
  • When FalseEyelashes.co.uk does discount it averages 13.1% off β€” 9.4 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.74 for FalseEyelashes.co.uk vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Product Comparison
Hero headline
Which DUO glue is right for you?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email β€” no discount or incentive.
Depth
β€”
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œfind my match >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words β€” 'Explore', 'See the edit', 'Discover'.
CTA count
23
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
β€”
ESP fingerprint Β· Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Thursday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œLocks lashes in place for up to 10 days”efficacy Β· unsubstantiated
  • β€œUp to 24 Hour Hold”efficacy Β· unsubstantiated
  • β€œSets in Seconds”efficacy Β· unsubstantiated
  • β€œWater-Resistant β€’ Latex Free”ingredient Β· substantiated
  • β€œDermatologist Tested β€’ Suitable for Sensitive Skin”efficacy Β· unsubstantiated
  • β€œWorld's #1 Adhesive”ranking Β· unsubstantiated
  • β€œDries Invisibly”efficacy Β· unsubstantiated
Products featured
  • DUO Brush-On Clear (Green Tube)bestseller
  • DUO Quick-Set White (Blue Tube)
  • DUO Underlash Bond & Sealnew
  • DUO Quick Set Clear (Navy Tube)
  • DUO Quick Set Dark (Pink Tube)
  • DUO Individual Lash (Purple Tube)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.