How FalseEyelashes.co.uk built this send β a new delivery option email shipped as mixed / modular on Monday at 5pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When FalseEyelashes.co.uk does discount it averages 13.1% off β 9.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for FalseEyelashes.co.uk vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Delivery Option
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestsellers
Hero headline
collect your order with InPost
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$25
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βshop now >β
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Monday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βInPost Locker delivery is just Β£1.99, or FREE when you spend Β£25+βguarantee Β· substantiated
βUsually ready for collection in 2-3 working daysβefficacy Β· unsubstantiated
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Kujola
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