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FalseEyelashes.co.uk/Discount Led/email teardown

πŸ›οΈ Use code [redacted] πŸ›οΈ 15% OFF ends TOMORROW!

How FalseEyelashes.co.uk built this send β€” a discount led email shipped as product hero on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: FalseEyelashes.co.ukcampaignPreheader: β€œLast chance to save 15% when you spend Β£20 or more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.70
Sent
Tue Β· 6am
Format
Product hero
How this send compares
  • 15% off β€” 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.1% when it discounts).
  • Voice warmth 0.75 for FalseEyelashes.co.uk vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller Edit
Hero headline
the Summer Sale ends soon.. use code [redacted] β€” 15% OFF when you spend Β£20 or more
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$20
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œlast chance to save >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
β€”
ESP fingerprint Β· Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ15% OFF when you spend Β£20 or more”efficacy Β· substantiated
  • β€œBestselling beauty buys”social proof Β· unsubstantiated
  • β€œTracked delivery straight to your door”guarantee Β· substantiated
  • β€œFree UK delivery on orders over Β£20”guarantee Β· substantiated
  • β€œOrder by 5pm Monday–Friday for same-day dispatch”guarantee Β· substantiated
Products featured
  • Babe Original Babe Lash Essential Serumbestseller
  • Eylure Dramatic Lashes 126 Twin Packbestseller
  • Eylure Hybrid Lashes No. 210bestseller
  • Kiss Lash Drip Lashes - Icynew
  • Kiss imPRESS Bare French Press-On False Nails - Genuinenew
  • Salon System Naturalash 116 Black Natural (TWIN PACK)bestseller
  • Catrice Cosmetics Liquid Camouflage High Coverage Concealer (5ml)
  • W7 Full Cover Nails - Square (Contains 216 Nails)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.