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Co/Brand Assortment & Shopping Confidence/email teardown

Wait till you hear this πŸ‘€βœ¨

How Co built this send β€” a brand assortment & shopping confidence email shipped as mixed / modular on Wednesday at 1am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: FalseEyelashes.co.ukflowPreheader: β€œFast delivery, easy returns, and brands you already love ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.85
Sent
Wed Β· 1am
Format
Mixed / modular
How this send compares
  • 10% off β€” 12.5 points shallower than the tracked set average of 22.5%.
01

Message & creative

Message theme
Brand Assortment & Shopping Confidence
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
shop with confidence
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œget your order in >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
β€”
ESP fingerprint Β· Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Wednesday
Local hour
1am
Send type
flow
Flow: abandoned cart
07

Claims & products

Claims extracted
  • β€œRated excellent on TrustPilot with an average score of 4.9 from 6,000+ reviews”social proof Β· substantiated
  • β€œOver 1,000 lash styles”social proof Β· unsubstantiated
  • β€œ60 days to return or exchange unused items”guarantee Β· substantiated
  • β€œFree tracked delivery for UK orders over Β£20”efficacy Β· unsubstantiated
Products featured
  • Eylure Luxe Silk Lashes - Ascher
  • Eylure Luxe 3D Lashes - Millennium
  • Ardell 110 Lashes Multipack (6 Pairs)
  • Ardell Naked Lashes 421 Multipack (4 Pairs)
  • Kiss imPRESS Bare French Press-On False Nails - Genuinenew
  • Kiss Lash Drip Lashes - Icynew
  • House of Lashes - Iconic
  • House of Lashes - Allura
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.