We fixed our mobile website, so I'm bringing back the 15% OFF Summer Sale for one more day
How FalseEyelashes.co.uk built this send — a discount led email shipped as plain-text on Thursday at 12pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.1% when it discounts).
Voice warmth 0.75 for FalseEyelashes.co.uk vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Service Recovery
Hero headline
We fixed our mobile website, so I'm bringing back the 15% OFF Summer Sale for one more day
Emotional appeal
trust
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
$20
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“[redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
link.falseeyelashes.co.uk
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
12pm
Send type
campaign
One-off campaign
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.