How First Aid Beauty built this send — a discount led email shipped as plain-text on Wednesday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 21.4% when it discounts).
Voice warmth 0.64 for First Aid Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Celebrating Early: VIP 4th of July Sale — 20% Off Sitewide
Emotional appeal
exclusivity
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 2, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“USE CODE: [redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clean ingredients, no drying alcohols and always made in the US.”ingredient · unsubstantiated
“Formulas designed for sensitive skin.”efficacy · unsubstantiated
“KP Bump Eraser Body Scrub for instantly smoother, bikini-ready skin.”efficacy · unsubstantiated
“Hydrating Sunscreen Milk for lightweight, ultra-sheer sun protection that won't weigh us down.”efficacy · unsubstantiated
Products featured
KP Bump Eraser Body Scrubhero
Hydrating Sunscreen Milkhero
Facial Radiance Padshero
Kujola
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