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First Aid Beauty/Bogo Promotion/email teardown

Free Cleanser Inside

How First Aid Beauty built this send — a bogo promotion email shipped as product hero on Sunday at 7pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: First Aid BeautycampaignPreheader: “Open to buy one, get one free ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
50% off
Voice warmth
0.55
Sent
Sun · 7pm
Format
Product hero
How this send compares
  • 50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 21.4% when it discounts).
  • Voice warmth 0.64 for First Aid Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bogo Promotion
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Gentle Ingredients
Hero headline
BUY ONE, get one free
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“BOGO Free”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
7pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Removes makeup + SPF, without stripping skin”efficacy · unsubstantiated
  • “With Colloidal Oatmeal + Glycerin”ingredient · unsubstantiated
Products featured
  • Ultra Gentle Cream-to-Foam Face Cleanser$42hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.