How First Aid Beauty built this send — a new customer welcome discount email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 21.4% when it discounts).
Voice warmth 0.64 for First Aid Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gentle / Sensitive Skin Essentials
Hero headline
Welcome to Your Skin's Safe Space
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Try Us Out with 15% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“From gentle everyday essentials to problem-solving formulas for skin emergencies, we got you.”efficacy · unsubstantiated
“KP Bump Eraser Body Scrub — Allure Best of Beauty 2025 Award Winner”ranking · substantiated
“Ultra Repair Cream — Accepted by the National Eczema Association”ingredient · substantiated
“10% AHA in KP Bump Eraser Body Scrub”ingredient · substantiated
“Face Cleanser with Colloidal Oatmeal + Glycerin”ingredient · substantiated
“Facial Radiance Pads with Glycolic + Lactic Acids”ingredient · substantiated
Products featured
Ultra Repair Cream Intense Hydrationbestseller
KP Bump Eraser Body Scrub 10% AHAbestseller
Face Cleanser with Colloidal Oatmeal + Glycerin
Facial Radiance Pads with Glycolic + Lactic Acids
Kujola
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