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First Aid Beauty/Discount Led/email teardown

NEW STUFF ON SALE

How First Aid Beauty built this send — a discount led email shipped as mixed / modular on Tuesday at 1pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: First Aid BeautycampaignPreheader: “+ back to full price tomorrow ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.55
Sent
Tue · 1pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 21.4% when it discounts).
  • Voice warmth 0.64 for First Aid Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
20% OFF SITEWIDE Ends Tonight — Yes, including new launches
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jul 8, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Brighten + Glow Hydrating Primer with Niacinamide + Glycerin”ingredient · substantiated
  • “Ultra Repair Cream — Intense Hydration, Skin Protectant with Colloidal Oatmeal”ingredient · substantiated
  • “KP Bump Eraser Body Scrub with 10% AHA”ingredient · substantiated
Products featured
  • Brighten + Glow Exfoliating Gel Cleanser with AHA and Jojoba Pearls$23new
  • Ultra Repair Cream Toasted Coconut$54new
  • KP Bump Eraser Body Scrub Toasted Coconut$29new
  • Brighten + Glow Hydrating Primer$27new
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.