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Fitglow Beauty/Referral Discount/email teardown

Don't let your gift expire! ⏳

How Fitglow Beauty built this send — a referral discount email shipped as product hero on Monday at 3pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Fitglow BeautyflowPreheader: “Your 50% off code from a friend is waiting! Claim it now. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
50% off
Voice warmth
0.65
Sent
Mon · 3pm
Format
Product hero
How this send compares
  • 50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
  • Voice warmth 0.69 for Fitglow Beauty vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Referral Discount
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Don't Forget About Your Code
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Monday
Local hour
3pm
Send type
flow
Flow: other
07

Claims & products

Claims extracted
  • “Incredibly smooth and my lips feel hydrated as well when wearing”social proof · unsubstantiated
  • “This formula delivers serious hydration, comfort, and consistency in its performance”efficacy · unsubstantiated
  • “Plant-Powered Advanced Performance”ingredient · unsubstantiated
  • “Cruelty-Free, Natural, Silicone-Free, Paraben-Free, Non-GMO, Gluten-Free”ingredient · unsubstantiated
Products featured
  • Lip Colour Serum$42hero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.