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Fitglow Beauty/Referral Gift Offer/email teardown

You've been gifted 50% Off! ✨

How Fitglow Beauty built this send — a referral gift offer email shipped as product hero on Tuesday at 8am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Fitglow BeautyflowPreheader: “A friend thought you'd love our Lip Colour Serum. Find your shade! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
50% off
Voice warmth
0.72
Sent
Tue · 8am
Format
Product hero
How this send compares
  • 50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
  • Voice warmth 0.69 for Fitglow Beauty vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Referral Gift Offer
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients / Plant Based Skincare
Hero headline
Your Friend Wanted You To Have This — 50% Off Any Lip Colour Serum
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: other
07

Claims & products

Claims extracted
  • “100% Skincare Formulated with Potent Plant Based Ingredients”ingredient · unsubstantiated
  • “Deep & Long Lasting Hydration”efficacy · unsubstantiated
  • “Reduces Moisture Loss”efficacy · unsubstantiated
  • “Protects Barrier & Volumizes”efficacy · unsubstantiated
  • “Natural Alternative to Petroleum Jelly”ingredient · unsubstantiated
  • “Unique blend of Organic Pomegranate Sterols, Beet Extract + Vegan Collagen”ingredient · unsubstantiated
  • “Cruelty-Free, Natural, Silicone-Free, Paraben-Free, Non-GMO, Gluten-Free, Plant Actives — Plant-Powered Advanced Performance”ingredient · unsubstantiated
Products featured
  • Lip Colour Serum$42hero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.