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Fleur & Bee/Gift With Purchase/email teardown

Discovery Sets with Surprise Gift

How Fleur & Bee built this send — a gift with purchase email shipped as product hero on Friday at 7am, carrying a 29% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Fleur & BeecampaignPreheader: “100% of profits donated to charity ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
29% off
Voice warmth
0.75
Sent
Fri · 7am
Format
Product hero
How this send compares
  • 29% off — 6.1 points deeper than the tracked set average of 22.5% (this brand averages 41.8% when it discounts).
  • Voice warmth 0.72 for Fleur & Bee vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: User-generated
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Discover the best of our skincare line.
Emotional appeal
belonging
Calendar moment
Gifting
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
29% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop and Save”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “All products are sustainably made respecting the environment”sustainability · unsubstantiated
  • “Clean, Cruelty-Free, Vegan”ingredient · unsubstantiated
  • “100% of profits go to Days for Girls”sustainability · substantiated
  • “10% Vitamin C in Nectar of the C serum”ingredient · unsubstantiated
  • “Carefully-selected ingredients to promote long-term skin health”efficacy · unsubstantiated
Products featured
  • Discovery Set (5 Deluxe Minis)$50hero
  • Crème de la Cream Brightening Moisturizer
  • H2 Oh Yeah Hydrating Moisturizer
  • Nectar of the C Vitamin C Serum
  • Just Dew It Hydrating Serum
  • Eyes Eyes Baby Anti-Aging Eye Cream
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.