Prime Day sold us out. Get 50% off here instead! ⚡
How Fleur & Bee built this send — a discount led email shipped as product hero on Saturday at 1am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 41.8% when it discounts).
Voice warmth 0.72 for Fleur & Bee vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Scarcity Urgency
Hero headline
Prime Day sold us out. Get 50% off here instead!
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SAVE 50% NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
1am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Amazon inventory completely sold out during Prime Day”social proof · unsubstantiated
“5-star ratings shown on all products”social proof · unsubstantiated
Products featured
So Clean! Facial Cleanser
Nectar of the C Vitamin C Serum
Just Dew It Hydrating Serum
Eyes Eyes Baby Anti-Aging Eye Cream
Crème de la Cream Brightening Moisturizer
H2 Oh Yeah Hydrating Moisturizer
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.