How Fleur & Bee built this send — a skin type routine email shipped as mixed / modular on Monday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Fleur & Bee does discount it averages 41.8% off — 19.2 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Fleur & Bee vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Skin Type Routine
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
Made For You
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.82
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Take the Quiz”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Smoother, dewier, and much softer skin is right around the corner with this daily serum from Fleur & Bee.”efficacy · unsubstantiated
“The Vitamin C Serum has definitely made my skin smoother and more even toned.”social proof · unsubstantiated
“I've used a lot of face washes over the years, but this may be my favorite. It's simple, clean, and works well with my skin.”social proof · unsubstantiated
“Nectar of the C: 10% Vitamin C”ingredient · substantiated
“Featured in SELF and Allure”ranking · substantiated
Products featured
So Clean! Facial Cleanser$35
Hydrating Bundle (H2 Oh Yeah + Just Dew It)$120
Brightening Bundle (Crème de la Cream + Nectar of the C)$140
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.