How Fleur & Bee built this send — a routine education email shipped as editorial / long-form on Saturday at 7am, carrying a 72% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
72% off — 49.5 points deeper than the tracked set average of 22.5% (this brand averages 41.8% when it discounts).
Voice warmth 0.72 for Fleur & Bee vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Let's Glow
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
72% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Discovery Set”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A healthy lifestyle will help you radiate from the inside out.”efficacy · unsubstantiated
“Healthier skin can be yours with only a handful of steps.”efficacy · unsubstantiated
“Try our Discovery Set for only $25 (Regular price $70) — save $45 (72% off).”efficacy · substantiated
Products featured
Discovery Set$25hero
So Clean! Facial Cleanser
Eyes Eyes Baby Anti-Aging Eye Cream
H2 Oh Yeah Hydrating Moisturizer
Nectar of the C Vitamin C Serum
Rose and Shine Rose Water Toner
Crème de la Crème Brightening Moisturizer
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.