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Fleur & Bee/Social Proof/email teardown

Take 20% Off Our Best-Seller

How Fleur & Bee built this send — a social proof email shipped as product hero on Saturday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Matthias at Fleur & BeecampaignPreheader: “InStyle called it a Wonder-Worker ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.70
Sent
Sat · 7am
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 41.8% when it discounts).
  • Voice warmth 0.72 for Fleur & Bee vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Social Proof
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Take 20% Off Our Best-Seller
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “90% said Eyes Eyes Baby makes the skin around their eyes look fresher and rested.”efficacy · substantiated
  • “94% said their eye area looks healthier.”efficacy · substantiated
  • “94% saw a visible improvement in the appearance of existing fine lines and wrinkles.”efficacy · substantiated
  • “9 out of 10 users would recommend it to a friend.”social proof · unsubstantiated
  • “260+ positive 5-star reviews.”social proof · unsubstantiated
  • “InStyle called it a Wonder-Worker.”ranking · substantiated
  • “Contains squalane, caffeine and peptides.”ingredient · substantiated
Products featured
  • Eyes Eyes Babybestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.