How Florasis built this send — a brand heritage & chinese aesthetics email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.72 for Florasis vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Brand Heritage & Chinese Aesthetics
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Welcome Offer & Loyalty Program
Hero headline
Welcome to Florasis Club 🌺
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“LEARN MORE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“We blend traditional beauty rituals and Chinese aesthetics, merging technology and floral essences to create makeup and skincare solutions.”ingredient · unsubstantiated
“Our products embody the harmony of science, art, and ancient craftsmanship, promoting inner health and outer beauty.”efficacy · unsubstantiated
“Established in 2017 near the West Lake in Hangzhou, China”ingredient · substantiated
Products featured
Eyeshadow Palettebestseller
New Arrivals Collectionnew
Gift Sets
Kujola
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